Mobile Optimized Websites are no longer a concept – it’s a mainstream reality that will impact any organization that aims to communicate with target audiences online and On-The-Go. Mobile technology has become the hub of consumers’ daily lives. We have the power to socialize, shop, game, read and perform thousands of other tasks in the palms of our hands, and our hunger for mobility continues to grow. If your brand doesn’t embrace mobile you’re going to miss out on a lot of customers and a lot of consumer engagement.
Advantages of Mobile Website Optimization
Improved User Experience
Mobile websites are specifically designed for handheld devices – nobody wants to browse a desktop website on their smartphone! Research on mobile website usability shows that mobile-optimized websites significantly improve user experience and satisfaction, which makes a positive impression when it counts.
Faster Download Speed
Mobile websites are specifically designed for mobile standards and optimal download speed, which means less waiting and more browsing.
Engagement and Context
A mobile website allows you to immediately engage users with mobile-specific features such as click-to-call, mapping functions. Furthermore, if you’re a local business mobile is particularly significant as more and more visitors will find your site through location-aware technology that connects users to your website when they are in immediate geographic proximity.
Improved Search/SEO performance
A mobile website provides improved rankings on mobile-friendly search engines such as Google and Yahoo, and also allows placement in a growing number of mobile and local directories.
Actions speak louder than words – a mobile website immediately helps you stand out and presents a positive, contemporary brand identity for your organization. A mobile-optimized website makes a positive statement before you’ve said anything.
Portability and Connectivity
A mobile website can be accessed anywhere, any time. This level of constant connectivity provides an unprecedented opportunity to connect with target audiences in new ways, wherever they may be.
A mobile website puts you in a position to stand out among competitors – if your website doesn’t look good on a smartphone users will move on to one that does. A mobile website ensures that you – not your competitors – capture visitor attention while you have it.
Integration with Offline Media
Mobile devices are unique in their ability to immediately bridge the gap between online and offline media through the use of QR Codes. QR codes can be displayed in print and then, when scanned with a smartphone, translated into electronic messaging such as a website URL, an email address or SMS message. QR codes have been used regularly in Japanese and European advertising for years, and are now getting increasing usage in the US. This means that your advertisements, brochures, posters – even billboards – can contain QR codes that will direct users to mobile landing pages that contain much more information and interactivity than can be afforded on the printed page. This integration between print and web via mobile adds a new dimension of communication to any advertising or outreach effort.
More Flexible and Cost-Effective Than App Development
A mobile website is generally a much less restrictive means to build a mobile presence compared to app development. For one thing, app development requires the production of different apps for different platforms (e.g. iPhone vs. Android vs. Blackberry)
New Advertising Opportunities
Mobile advertising is growing at a rapid pace and presents many new opportunities for reaching target audiences with unprecedented precision.